Why Primate Advisory?

The name Primate Advisory is intentionally chosen to suggest intelligence, sophisticated problem-solving, and a deep understanding of complex social structures – all qualities essential in effective consulting and team empowerment.

Here's a breakdown of our reasoning:

• Intelligence & Cognition: "Primate" immediately brings to mind species known for their advanced cognitive abilities, problem-solving skills, and adaptability. This aligns perfectly with a company focused on "thinking differently" and "elevating thought."
• Social & Team Dynamics: Primates are highly social animals with intricate group behaviors and hierarchies. This resonates with our work in "empowering teams" and understanding the "power of people" within organizations. It subtly suggests expertise in human and organizational dynamics.
• Evolution & Development: The term also hints at evolution and development, implying that Primate Advisory helps organizations evolve their thinking processes to reach a higher, more effective state.
• Leadership & Foresight: In some contexts, a "primate" might be seen as a leader or an early adopter – someone at the forefront. This aligns with a company that helps clients gain a "thinking advantage" and achieve "extraordinary" results.

In essence, "Primate Advisory" aims to convey a blend of intelligent strategic guidance, a deep understanding of human collaboration, and a forward-thinking approach to problem-solving.

• Expertise: Our team comprises experienced UX researchers with a deep understanding of user behavior.
• Customization: We tailor our research approach to meet your specific needs and objectives.
• Actionable Insights: We deliver clear and concise reports with actionable recommendations.
• Competitive Advantage: We help you gain a deeper understanding of your users and stay ahead of the competition.
• Global Perspective: We can conduct research in various geographies, understanding cultural nuances and user expectations.

Driven by a passion for elevating experiences and creative thinking, my 20+ year journey has been incredibly diverse. I've enjoyed crafting go-to-market strategies, building manufacturing plants from the ground up in India and Bangladesh, and empowering underserved children through upskilling. These varied experiences have uniquely shaped my understanding of businesses, processes, and the immense power of people.

Now, as a consultant and facilitator, I find immense joy in empowering teams to think differently and better by leveraging various techniques, particularly design thinking and divergent thinking. I thrive on helping organizations unlock user-centric solutions and create seamless end-to-end experiences.

Beyond the professional, I'm a firm believer in holistic well-being, constantly seeking to elevate my own and others' potential. 

LinkedIn:  www.linkedin.com/in/vishalmimani