DESIGN THINKING

We believe in building lasting capabilities within your organization. Our immersive Design Thinking training programs are meticulously crafted to equip your teams with the mindsets, tools, and techniques essential for human-centered problem-solving.

• Customized Workshops: From introductory sessions for broad teams to advanced masterclasses for innovation leads, we tailor content to your specific industry, challenges, and team maturity.
• Hands-on Facilitation: Our sessions are highly interactive, emphasizing practical application through real-world scenarios, simulations, and collaborative exercises that foster creative and divergent thinking.
• Skill Development: Participants will learn to empathize with users, define complex problems, ideate broadly, prototype rapidly, and test iteratively, building a robust toolkit for sustained innovation.
• Mindset Shift: Beyond tools, we focus on instilling a culture of empathy, experimentation, and continuous learning, transforming how your teams approach every challenge.

To ensure your solutions truly resonate with your audience, robust user validation is critical. Our user testing services provide invaluable, unbiased feedback to refine and optimize your products, services, or experiences.

• Strategic Test Planning: We work closely with your team to define clear testing objectives, identify target user segments, and develop comprehensive test plans.
• Recruitment & Moderation: We facilitate the recruitment of relevant users and conduct both moderated and unmoderated testing sessions, capturing authentic behaviors and candid feedback.
• Insight Generation: Beyond raw data, we synthesize findings into actionable insights, identifying pain points, validating assumptions, and uncovering opportunities for improvement.
• Recommendations & Reporting: You'll receive clear, prioritized recommendations and detailed reports that guide your design and development iterations, ensuring a truly user-centric outcome.

For complex challenges or strategic initiatives, Primate Advisory acts as your embedded Design Thinking partner, providing expert guidance and hands-on facilitation to drive impactful change.

• Project-Specific Engagement: We embed with your project teams, guiding them through the entire Design Thinking process—from discovery and ideation to prototyping and implementation—ensuring user needs remain at the core of every decision.
• Organizational Integration: We assist leadership in embedding Design Thinking principles and practices into your organizational culture, processes, and strategic planning. This includes developing innovation frameworks, establishing internal communities of practice, and fostering cross-functional collaboration.
• Problem Framing & Opportunity Identification: We help identify the right problems to solve, uncover unmet user needs, and explore new market opportunities through a human-centered lens.
• Facilitating Breakthroughs: As seasoned facilitators, we navigate complex team dynamics, encourage divergent thinking, and lead structured ideation sessions that generate innovative and viable solutions.