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Why Human-Centered Design
When you see through people’s eyes, new possibilities emerge.
Every entrepreneur begins with a dream — to create something valuable. But as businesses grow, that original human connection often fades behind processes, systems, and targets. Human-Centered Design helps you bring it back. It’s more than a method — it’s a mindset that lets you:
- See unmet needs before your competitors do.
- Solve problems with empathy, not assumption.
- Create experiences that people remember — and return to.
Whether you’re serving farmers, investors, or families — understanding why people behave the way they do changes everything about how you serve them.
The Way We Work
We don’t give answers. We help you find the right ones.
Every engagement begins with listening — to your people, your customers, your context.
We co-create with you, not for you.
We bring frameworks, but we leave space for discovery. And we measure success not by the beauty of the solution, but by the change it creates for real people.
The Person Behind Primate
Guided by curiosity. Grounded in empathy. Driven by purpose.
Primate Advisory was founded by Vishal Mimani — an entrepreneur, non-profit founder, and fitness enthusiast who brings a 360° perspective to how people and businesses grow.
Over the years, Vishal has worked across industries, helping teams unlock creativity, rethink challenges, and build solutions that last. His journey — from scaling businesses to shaping human-centered interventions — gives him a rare balance of strategic insight and empathetic facilitation.