Human-centered thinking.
Business-focused outcomes.
We help organisations solve complex business challenges by understanding people, reframing problems and turning insights into action.
Strategy | Design Thinking | Innovation | Leadership | Transformation
When the problem isn't as simple as it looks.
Customers aren't adopting as expected.
Teams struggle to innovate beyond familiar ideas.
New initiatives don't translate into execution.
Customer experiences break across touchpoints.
Leaders are solving symptoms instead of root problems.
Organisations often know WHAT is happening, but struggle to understand WHY.
Primate Advisory is a boutique strategy, design and transformation advisory.
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We help organisations solve complex business challenges by understanding people, reframing problems and turning insights into action.
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We work at the intersection of human needs and business needs bringing together strategy, Design Thinking, innovation, leadership and implementation support.
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We don't arrive with all the answers. We ask better questions, bring diverse perspectives and help teams move from problem to progress.
Who we are
Our Leadership Team
Our team brings together diverse thinking, strong collaboration, and a shared commitment to creating meaningful, human-centered solutions. We work closely across strategy, research, facilitation, and implementation to help clients turn ideas into impact.
Vasu Raj Ariya
Partner & Chief Mentor
Vasu brings over three decades of leadership experience across strategy, organisational behaviour, change management and business transformation. With a background in architecture and project management, he combines structured thinking with a deep understanding of organisations and people.
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Focus: Executive Mentoring | Strategy | Leadership | Transformation
Vishal Mimani
Partner & Chief Design Officer
Vishal brings a 360-degree perspective to business challenges, shaped by experience across entrepreneurship, user experience, manufacturing and social impact.
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He has conducted hundreds of workshops helping organisations understand people, challenge assumptions and turn ideas into action.
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Focus: Human-centred problem solving | Innovation | Facilitation | Implementation